The OTT platform strategy and industry is booming today and is expected to continue growing in the future. According to Statista, the OTT industry revenue is predicted to reach $427,8 billion by 2026. And the number of viewers is expected to reach 3,930.3 million users by 2026.
Introducing new features and video content is essential for a platform to evolve. But that’s not enough if you want more people to use your platform.
We have prepared marketing tips that can help increase the number of service consumers and contribute to your OTT platform strategy. But remember that the technical part of the OTT strategy needs to be enhanced too.
Five Tips To Improve The OTT Platform Strategy
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Track your audience’s interests
It’s not enough to research your audience just before launching the OTT platform. It’s better to always track their preferences to ensure that they still like the content you post and you’re on the same page with your audience.
Use the analytics the OTT Middleware provides you with. It is usually good at tracking what is popular on your platform and what your audience doesn’t like. This data can give you deep insight into your users’ interests and behavior.
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Reach influencers
Influencers interested in your niche will be glad to promote your service and recommend it to their audience. You can enrich the number of your viewers greatly with their help.
Note that they will ask for a payment. But you can offer them to work on a barter system.
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Engage with users on social media
Social media platforms help expand your brand name among greater groups of people. They allow you to interact directly with customers: you can ask questions about your content and brand and get answers. Users give you information on how to enhance the platform firsthand.
You can track what trends your audience would like to see on your platform and what features are better to avoid. This is how you turn your customers into your brand advocates. Communicate with people, and you would never run out of ideas on what to post and how to evolve.Visit here
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Consider special offerings
People love competitions with prices or unexpected gifts. Consider arranging one. For example, present a free subscription for one to three months for the best video on the topic of your platform content. Or offer a discount to those who spend the biggest amount of time on your platform.
These activities will let people have fun and increase your brand awareness.
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Notify users about new videos
Don’t wait until a customer checks the platform for updates. Use social media or pop-up messages to inform consumers about new videos on the platform. These simple messages easily pull customers into the app and engage with the content.
Don’t overwhelm users with these messages. Be careful as it is also easy to frustrate people with constant notifications and pull them into unsubscribing. Visit here
Final Thoughts
You have many tools to interact with the audience and learn what it wants. Use them to perfect the platform and content.
We described small steps that can help you interact with your customers better and find new ways for engaging with them. Small steps can lead to great results.
