How to market your skating rink in 2022 like a pro

your skating rink

Do you own a skating rink in 2022 but don’t know how to advertise it? It’s no walk in the park, but you can succeed if you play your cards right. In this blog post, you’ll learn how to promote your skating rink like a pro.


It’s 2022, and your skating rink is the place to be! Skaters of all ages want to come from near and far to enjoy a day on the ice. But how did you manage to achieve this level of success? It wasn’t easy, that’s for sure. You put in a lot of hard work promoting your rink in creative and innovative ways. But now, it’s time to advertise that skating rink and leave everyone stunned. 


Social media marketing is half the magic.

Social media is one of the most powerful tools to market your skating rink. You can reach thousands of prospective customers in a matter of clicks! But it’s not as easy as it sounds. Building an audience on social media takes time and effort. You need to post engaging content on your website blog and link them to your social media accounts. You also need to constantly engage with the community by responding promptly to queries and accepting feedback.


Instagram is one of the best places to advertise your skating rink. Why? Because it’s a visual platform, and people love looking at pictures of skating rinks! You should post high-quality photos and videos of your rink, skaters, and events. Use hashtags to reach a wider audience and post regularly! 


Remember that Instagram is a place for posting quick snackable content; otherwise, you’d fall on deaf ears. Instead of writing walls of text that will bore your audience, use these creative social media templates that will surely garner hearts! Apart from Instagram, you can run a paid promotional campaign on Facebook, Twitter, and YouTube. These online campaigns target people who are most likely to turn into customers.


Email marketing, the other half

What’s an advertising campaign without email marketing? Email marketing is one of the oldest and most effective digital marketing tools. It’s a great way to stay in touch with your customers and keep them up-to-date on your latest events, promotions, and products. And the best part? You can personalize each email according to the customer’s interests!


To start, create an email list of people who have visited your skating rink or have shown interest in it. Then, segment this list according to their interests. For example, if you’re launching a brand new skating rink, send an email blast about it to people who come to your other rinks or have shown interest in it. You can also use email marketing to promote special events at your skating rink. Send out emails with a special promotional code to get discounts on tickets!


Graphics and videos that touch your customers’ souls

People are visual creatures, and they love looking at eye-catching pictures and videos. If you want to grab your audience’s attention, you need to create compelling visuals that will engage them from the get-go. And don’t just stop at photos and videos of your skating rink! Get creative and produce graphics and videos that exude fun, excitement, and energy.

Here are some ideas for you:


  • Produce a short video clip that captures the essence of skating. It could be a skater doing tricks on the ice or just people enjoying themselves at the rink.
  • Make a gif that shows how much fun skating is! It could be a skater doing a triple axel or just people having a good time.
  • Create an infographic about the benefits of skating. It could be facts and figures about the health benefits of skating or how skating can help improve your balance and coordination.
  • Produce a photo collage of people skating at your rink. It could be a montage of different skaters or just people having a good time.
  • Design eye-catching flyers for your website content that promotes your skating rink. Try using this flyer maker to create customizable banners for your rink.

A final piece of advice

Advertising a skating rink is very different from marketing a conventional product such as a pair of shoes, and it requires a lot of creativity and out-of-the-box thinking. However, if you use the right mix of marketing strategies, you’ll be sure to attract new customers and keep them coming back for more!

Remember that you might have to work with some trial and error initially. During this phase, you should gather necessary data, such as which social media platform your target audience hangs out on the most? Finding the right mix of strategies involves listening to feedback and making data-driven decisions. Keep in mind that social media marketing is not optional – it’s mandatory! 

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