The success of an e-commerce website depends largely on how high it ranks on search engine results pages. To help you take things to the next level, Agam Berry has shared some secrets on how to optimize your website for search engines. As the founder of Quantified Commerce (one of India’s fastest growing e-commerce brands), Berry definitely knows his way around the subject. Here are five tips he is willing to share on SEO for e-commerce companies.
Agam Berry, CEO Of Quantified Commerce, Shares 5 SEO Tips For E-Commerce Companies
Do Proper Keyword Research
It’s the backbone of any successful SEO strategy — identifying high-value terms that potential customers are likely to use on search engines. This will affect every optimization effort you’ll implement, from site architecture to link building, and promotion. Keyword research, in other words, is where you want to invest the bulk of your resources.
For the best results:
-Use a combination of tools: It’s in your best interest to leverage as many keyword research tools as you can.
-Prioritize your homepage and product pages: Look for words and phrases that show buying intent.
-Don’t forget your blog: Look for keywords on topics that your customers might be interested in.
-Research the competition: Take a look at your competitors’ websites and note the keywords they use. Look for weaknesses/untapped opportunities you could capitalize on to gain an advantage.
Structure Your Site Hierarchically
There’s no sense generating lots of traffic if you cannot keep it moving through the conversion funnel. As such, you want to structure your website in such a way that visitors can find what they want easily and quickly. That’s best done by adopting a hierarchical structure.
Ideally, you want a framework with no more than three levels. Picture a family tree with categories forming the top of the hierarchy, followed by sub-categories, and product pages respectively. Make sure your sub-categories bunch products according to how they relate to each other.
Redirect 404 Error Pages and Ensure Site is Error-free
Broken links not only make for bad user experience, but they also damage your site’s credibility in the eyes of search engines. The good news is that you can find them easily using platforms like the Google Search Console. It’ll also pinpoint other errors, including duplicate pages and 5xx status codes. Needless to say, you will want to perform regular checks and fix these issues whenever you find them.
Optimize On-Page Elements
It might not be as impactful as it once was, but on-page optimization is a low-hanging opportunity to climb up the ranks and generate more traffic. While it’s been said that Google checks 200+ on-page factors, you can’t go wrong by prioritizing key elements such as:
-Title-tags: These should be between 50 and 60 characters long, but what’s more important is to place your primary keywords towards the front.
-Image alt tags: Every image on your website should have its own unique descriptive tag. You’ll want to keep these accurate and to-the-point.
-URL structure: Use a consistent, user-friendly URL structure throughout the website.
-Meta descriptions: Craft unique, compelling descriptions for all your products and categories, making sure to include relevant keywords in the most natural possible manner.
-Product pages: Make sure every product page contains details on price, availability, and customer ratings.
Monitor and Enhance Site Speed
Research suggests that 40 percent of shoppers abandon websites that take longer than five seconds to load. Stay proactive — there are many tools you can use to analyze the load speed of any page on your site. To help you speed things up, you want to:
-Utilize a content delivery network: Abbreviated CDN, this is comprised of servers distributed globally to deliver content to end-users with minimal latency.
-Compress images: This means shrinking individual file sizes to shorten load times on every page. As a rule of thumb, opt for JPEG/JPG unless you need transparency. Also, be sure to use a lossless compression tool.
-Optimize your cache settings: Configure caching to minimize load time while keeping an eye on the cache footprint.
-Update plugins: Make sure your plugins are always up-to-date. Anything you don’t use should be deactivated and deleted.
Get More SEO and E-Commerce Tips from Agam
Interested in learning more from Berry? Of course — just follow him on LinkedIn via https://www.linkedin.com/in/agamberry. Also, be sure to visit his blog (http://agam-berry.com/) for discussions on all things e-commerce.